THE PLACEMENT PLAYBOOK

A step by step course with Ruelle that teaches you how to write emotionally powerful, sync ready songs specifically crafted for film, television, and trailer placements.
 

RUELLE

Ruelle is one of the most sought-after voices in sync, with over 15 years of songwriting experience and placements spanning hit television series, major film trailers, and global brand campaigns. Named Billboard’s Top Synced Artist of 2018 and #2 in 2020, her music has been featured on Grey’s Anatomy, 13 Reasons Why, 9-1-1, and across campaigns for HBO, Netflix, ESPN, and brands like Jimmy Choo, Jeep and Ralph Lauren. In 2026, she launched The Placement Playbook, designed to teach songwriters & producers how to create music built for film and television.

SYNC 101

Get grounded in sync licensing. You'll learn what it is, how it works, and why it’s a powerful income stream for artists. Examine the key players, terms, and what music supervisors want.
 
 

 

TIMELESS CATEGORIES FOR SYNC

An inside look at the timeless emotional and thematic categories that consistently land placements in film and TV — and how to write songs that fit them effortlessly.

 
 

CINEMATIC SONG BREAKDOWN

Go behind the scenes of a finished track as Ruelle walks through creative choices, arrangement, and production decisions that support sync success.

 
 

EXPLORE MORE CATEGORIES

Dive deeper into high-performing sync themes and learn how to strategically write for the emotional moments music supervisors consistently need.

FINDING YOUR SOUND

Develop a distinct sonic identity that still works for sync, balancing originality with versatility so your music stays true to you and licensable.

THE POWER OF CO-WRITING

Learn how collaborative writing can elevate your ideas, expand your reach, and increase your placement opportunities.

PRODUCTION PRINCIPLES

Three part module. Learn essential production fundamentals like arrangement, dynamics, and clarity so your tracks sound polished, professional, and ready for placement.

KICKSTART YOUR SYNC CAREER

Practical steps for building momentum—pitching, networking, organizing your catalog, and positioning yourself for real opportunities.

OVERVIEW OF TOOLS

Get familiar with the key tools, platforms, and resources used in sync so you can work efficiently without overcomplicating the process.

"I would highly recommend taking this course . This is for the beginner and for the one who has 20 years under their belt. I say with confidence ,  It will take your writing to the next level. I feel well equipped and ready to start my sync career and journey. I am so thankful for this course and that tools like this exist."

 
- Shantrice Laura, Songwriter.
"I've been writing songs for years for myself and other artists, but sync always felt like a mystery to me. The Placement Playbook made it clear, practical, and truly achievable. The course walks you through every step....from where to start with songwriting to how to actually begin building a sync career. The course demystified why songs get placed, from both a writing and production perspective. I felt like someone was handing me a win. I'm excited to use what I learned."
 
- Michaela Gentile, Songwriter.

"So much valuable information in here for artists, writers, and producers at any level! From the craft of sync writing, to industry trends, to production secrets; I'll definitely be revisiting my notes on this."

- Tony Chetta, Producer

"I already admired Maggie but now I admire and respect her. The wisdom she gave on this course truly put so much wide stretched  information into such practical steps. My favorite part was how transparent and truthful she was about everything from the money to the strategy of it all. I feel actually within reach of my goals and dreams in the sync space, after so many failed attempts and almost. The homework, the stories, the breakdowns of it all, really made something so big feel so touchable.

I also loved how short and quick the videos were while also being so packed with information. I felt like I could do one video a day and take away so much information or sit down and binge watch it like a series and feel like a new person"

- Cecily Hennigan, Songwriter

WHO IS THIS COURSE FOR?

 

  • You want your music to generate real income, not just streams

  • You’re ready to create songs that work in film, TV, and trailers

  • You want a career that gives you freedom, not burnout

  • You’re drawn to cinematic, story-driven music

  • You’re ready to think like an artist who gets placed

 

Earn From What You Create.

Land one placement and this course pays for itself.

Full Course

$499

Start Your Placement Journey